These 3 strategies were tested on many ad campaigns and have been proven to work without any problems.
- Adding images of people, in particular women, who are happy and are smiling. These images work well with anything from health and nutrition products or services to financial services like a bank or accounting firms. It gives the idea that this woman is happy and recommends this product 100%.
- Logos that are colorful. Having a logo converts better because they look professional. Also you want to add some color to your logo. Bright colors always do the trick. You can add some dark colors like black or grey but not too much of them.
